The redesign began with qualitative content strategy research: a series of focus groups. The main goal of the site design was to have a balance of usability between the bar’s members and the general public.įig Leaf believes that content isn’t just king - it’s the whole royal family. The end result was a design containing modern clean lines and displaying the D.C. Fig Leaf approached the re-design of the public site with a desire to challenge the common mental image of the D.C. The site information architecture and navigation needed a complete overhaul to organize the information in logical, functional groupings that visitors would find relevant and understandable. PaperThin partner Fig Leaf Software was selected to redesign the Bar’s public site after a competitive bid process was completed. Bar was looking to redesign the association’s public website to improve the user experience for members and site visitors using desktop, tablet and mobile devices. Many of the important educational and public service programs carried out by the Bar are made possible by voluntary contributions, user fees, and other non-dues sources of income. Bar’s core functions, supported by member dues, are the registration of lawyers, operation of a lawyer disciplinary system, maintenance of a Clients’ Security Fund, and certain other administrative operations. The District of Columbia Bar is the second largest unified bar association in the United States.
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